Thursday, July 20, 2006

Listener Profile:

Jazz listeners are educated, affluent, and professional. They lead an upscale lifestyle and spend money on everything from movies, concerts, and plays to high tech stereo equipment and luxury cars. Our loyal listeners rely on KRML - the "Jazz Station by the Sea" - to keep their finger on the pulse of the jazz scene.

Weekly Listeners . . . . . . . . . . . . . . . . . . . . . . . . . . . 25,000
Male & Female, Ages 34-54 . . . . . . . . .. . . . . . . . . . . . . 74%
10-30 hours per week . . . . . . . . . . . . . . . . . . . . . . . . . . 71%
31 hours or more per week . . . . . . . . . . . . . .. . . . . . . . . 10%
Potential Comcast Listeners . . . . . . . . . . . . .. . . . . . . 90,000

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